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@vinadvisor said in Is there a Followerwonk for Instagram?:

Trying to search for high engagement influencers on Instagram and have had suggestions that include Klear and Hypr, but they are expensive.

You're right, Klear and Hypr are on the pricier side of influencer marketing tools. But fear not, there are plenty of ways to find high-engagement influencers on Instagram without breaking the bank! Here are some ideas:

Free tools and methods:

Native Instagram Search: Utilize Instagram's advanced search features to explore hashtags within your niche and discover relevant influencers. Look at their engagement rate (likes, comments, shares) relative to their follower count.
Social Listening Tools: Tools like Brand24 and Meltwater offer free trials or limited functionalities that can help you track brand mentions and identify influencers discussing your niche or competitors.
Engagement Pods & Communities: Joining engagement pods or online communities where creators share their content and support each other's posts can introduce you to relevant influencers organically.
Manually Analyze Content: Take time to research hashtags, competitor profiles, and niche publications to identify creators consistently generating high engagement.
Affordable alternatives:

Buzzsumo: Offers a more budget-friendly option compared to Klear and Hypr, providing influencer discovery, reach analysis, and content insights.
Traackr: Has a freemium plan with limited features but gives you a taste of their influencer identification and outreach functionalities.
AspireIQ: While still not as cheap as free options, AspireIQ offers competitive pricing compared to premium tools and focuses on micro-influencers, often boasting higher engagement rates.
Additionally:

Focus on Micro-influencers: Nano and micro-influencers (less than 50k followers) often have significantly higher engagement rates than mega-influencers and can be more cost-effective.
Prioritize Relevance over Reach: Look for influencers whose content aligns with your brand values and target audience, even if their follower count is smaller.
Direct Outreach: Don't be afraid to reach out to promising influencers directly via email or DMs. Many are open to collaborations, especially if you offer genuine value exchange.
Remember, finding the right influencer isn't just about follower count. Prioritize engagement, niche relevance, and content quality to maximize your impact and ROI.

@RyanHeffernon said in Should our rebranded company update our existing Instagram profile or delete it and start from scratch?:

Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route.  Any thoughts?

That's an exciting situation! Revamping your brand identity is a big step, and utilizing Instagram's flexibility is definitely tempting. Here are some thoughts on whether to fully embrace the change on your Instagram profile:

Pros of aligning with the rebrand:

Consistency: Matching your Instagram presence to your overall brand reinforces the new identity and creates a unified, memorable experience for your audience.
Freshness: A new name, logo, and information can generate buzz and pique user curiosity, potentially attracting new followers.
Clarity: Aligning online profiles avoids confusion and ensures users easily recognize your brand across platforms.
Cons to consider:

Temporary dip in engagement: Some users might miss your old handle or take time to adjust to the new name, potentially leading to a temporary dip in engagement.
Loss of discoverability: Changing your username can initially affect your search ranking, potentially impacting discoverability by new users.
Informing your audience: A clear communication strategy is crucial to inform your existing followers about the changes and avoid losing them in the transition.
Potential middle ground:

Gradual name transition: Keep your current username for a while and add the new name in your bio or story highlights to ease the transition.
Highlight the rebrand: Use Instagram Stories, Reels, or feed posts to showcase the new brand identity and explain the changes to your audience.
Track and analyze: Monitor your engagement metrics after the change to assess its impact and adjust your strategy if needed.
Ultimately, the decision depends on your specific goals and audience.

Here are some additional questions to consider:

How established is your current Instagram presence?
How well-known is your current username?
What is your target audience's engagement level?
How are you planning to communicate the rebrand to your followers?
By carefully weighing the pros and cons and considering these factors, you can make an informed decision about aligning your Instagram with your company's exciting rebrand.

I hope this gives you some helpful food for thought!