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Here's a quick background of the site and issue. A site lost half of its traffic over 18 months ago and its believed to be a Panda penalty. Many, many items were already taken care of and crossed off the list, but here's something that was recently brought up. There are 30,000 pages indexed in Google,but there are about 12,000 active products. Many of these pages in their index are out of stock items. A site visitor cannot find them by browsing the site unless he/she had bookmarked and item before, was given the link by a friend, read about it, etc. If they get to an old product because they had a link to it, they will see an out of stock graphic and not allow to make the purchase. So, efforts have been made about 1 month ago to 301 old products to something similar, if possible, or 410 them. Google has not been removing them from the index. My question is how to make sure Google sees that these pages are no longer there and remove from the index? Some of the items have links to them and this will help Google see them, but what about the items which have 0 external / internal links? Thanks in advance for your assistance. In working on a site which has about 10,000 items available for sale. Looking in G

We have a medium size site that lost more than 50% of its traffic in July 2013 just before the Panda rollout. After working with a SEO agency, we were advised to clean up various items, one of them being that the 10k+ urls were all mixed case (i.e. www.example.com/Blue-Widget). A 301 redirect was set up thereafter forcing all these urls to go to a lowercase version (i.e. www.example.com/blue-widget). In addition, there was a canonical tag placed on all of these pages in case any parameters or other characters were incorporated into a url. I thought this was a good set up, but when running a SEO audit through a third party tool, it shows me the massive amount of 301 redirects. And, now I wonder if there should only be a canonical without the redirect or if its okay to have tens of thousands 301 redirects on the site. We have not recovered yet from the traffic loss yet and we are wondering if its really more of a technical problem than a Google penalty. Guidance and advise from those experienced in the industry is appreciated.

I am analyzing a site which has several thousands of pages, checking the headers, meta tags, and other on page factors. I noticed that the spider tool on SEO Book (http://tools.seobook.com/general/spider-test) does not seem to recognize the meta tags for various pages. However, using other tools including Moz, it seems the meta tags are being recognized. I wouldn't be as concerned with why a tool is not picking up the tags. But, the site suffered a large traffic loss and we're still trying to figure out what remaining issues need to be addressed. Also, many of those pages once ranked in Google and now cannot be found unless you do a site:// search. Is it possible that there is something blocking where various tools or crawlers can easily read them, but other tools cannot. This would seem very strange to me, but the above is what I've witnessed recently. Your suggestions and feedback are appreciated, especially as this site continues to battle Panda.

On a .NET site, there was a url rewrite done about 2 years ago. From a visitor's perspective, it seems to be fine as the urls look clean. But, Webmaster tools reports 500 errors from time to time showing /modules/categories... and /modules/products.... which are templates and how the original urls were structured. While the developer made it look clean, I am concerned that he could have set it up incorrectly. He acknowledged that IIS 7 on a Windows server allows url rewrites to be set up, but the site was done in another way that forces the urls to change to their product name. So, he has believed it to be okay. However, the site dropped significantly in its ranking in July 2013 which appears to be a Panda penalty. In trying to figure out if this could be a factor in why the site has suffered, I would like to know other webmasters opinions. We have already killed many pages, removed 2/3 of the index that Google had, and are trying to understand what else it could be. Also, in doing a header check, I see that it shows the /modules/products... page return a 301 status. I assume that this is okay, but wanted to see what others had to say about this. When I look at the source code of a product page, I see a reference to the /modules/products... I'm not sure if any of this pertains, but wanted to mention in case you have insight. I hope to get good feedback and direction from SEOs and technical folks

A site lost a great deal of traffic in July, which appears to be from an algorithmic penalty, and hasn't recovered yet. It appears several updates were made to their system just before the drop in organic results. One of the issues noticed was that both uppercase and lowercase urls existed. Example urls are: www.domain.com/product123
www.domain.com/Product123 To clean this up, a 301 redirect was implemented a few months ago. Another issue found was that many product related urls had a parameter added to the url for a tracking purpose. To clean this up, the tracking parameters were removed from the system and a canonical tag was implemented as these pages were also found in Google's index. The tag forced a page such as www.domain.com/product123?ref=topnav to be picked up as www.domain.com/product123. So now, there is a 301 to address the upper and lowercase urls and a canonical tag to address the parameters from creating more unnecessary urls. A few questions here: -Is this redunant and can cause confusion to the serps to have both a canonical and 301 redirect on the same page? -Both the 301 and canonical tag were implemented several months ago, yet Google's index is still showing them. Do these have to be manually removed with GWT individually since they are not in a subfolder or directory? Looking forward to your opinions.