Of course a business wants search-engine traffic, as this usually speaks to your relevance and credibility to a user. I carefully plan a search-engine-optimization strategy that accounts for important content, usability, and metrics that are required to attain (and keep) valuable SEO rankings. Gone are the days of focusing on certain keywords; we are in an age of content authority and engagement metrics and companies or brands need an "SEO Manager" equipped to show y'all the way. The broader category of search engine marketing applies to our strategies for search Pay Per Click (PPC) marketing,. This marketing does not perform in a solo, and we integrate the resulting data with all other marketing plans. SEM informs our SEO program, our conversion funnel system, and our audience targeting parameters.