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Thanks for the in depth answer shane!

"I would first say what do you mean specifically by "swap" but it appears you are only talking about the Server and Architecture."

Yes we're moving onto their platform and are basically just changing the design of the webstore template so its similar to the previous one. Losing about 80% of the categories amongst other things  because of the set up too

The reason they're moving to amazon webstore is they already store all of their stock in the amazon warehouse (they're originally amazon sellers) so they would rather just have the store completely automated which in my opinion is short sighted and I think theres a good chance it won't progress further than where it is right now because of the move.

I also forgot to mention, I'd heavily assume a high number would be ok, because of instances like working on a store that contains 1000's of products and if a URL rewrite or something similar happens, all these need to be connected to the right place!

I think the number isn't important, if you have 1000 and every single one points to a relevant point, close to what they were trying to find- then there is absolutely no problem!

Just watch they don't all go to the homepage or are trying to use them to an SEO advantage etc; thats not what they're for and you will get penalised for that.

I've just done about 100 on a client's store recently and after a couple of weeks their rankings improved incredibly! they were getting hit with so many 404s etc

Couldn't fit the entire question in the main bit so the explanation is here:

Working on a client's website which is hosted by volusion and also been doing SEO for them for about a year. Now we've finally got them ranking at the lower end of page 1 (around 10+) for their main keyword.

They now want to move from volusion over to Amazon Web Store which seems to be an SEO nightmare from even my basic understanding of SEO.

From looking at the coding and the way Amazon Web store is built on top of how restricted you are from doing anything with it, I am almost certain the shop will be extremely difficult to optimise and we will have to completely change nearly all of the content.

Finally! the actual question; I was thinking I could get them to delay their move to Amazon webstore until they are ranking in the top 5 for this top keyword. Once they switch over, i assume they'll keep this ranking for at least a short while? This keyword attracts a high volume of traffic and if this traffic is clicking on the result for their website, and google sees that people are finding this website valuable (not clicking back onto google results). Will they be able hold onto this high ranking?

Basically what I'm asking is, this will be a terrible outdated badly SEO'd shop, but if a high volume of people are clicking on it and staying on it from their lingering ranking will Google just let it stay at the top?

A massive amount of gratitude in advance for anyone who tries to help with this!

Brilliant, this is exactly the answer I was looking for.

Doesn't matter if it's only a small amount passed on, I think targeting this one over the other two will be far more beneficial.

I have two categories currently "Men's Christian Jewellery" and "Women's Christian Jewellery" but neither pick up search engine traffic as well as just "Christian Jewellery" as a unisex category.

My question is this; if I create a new category "Christian Jewellery" but then remove the two others and create 301 redirects from them to this new category, will this transfer all of the juice from the other pages to this new one?

Thanks in advance for any replies!

Hello everyone!

newbie to SEO and have been trying to keep everything nice and ethical but I've seen on a couple of blogs today "incoming search terms" at the bottom of the blogs, then a bullet pointed list of search terms  beneath it.

So I had a quick search about the use of it and noticed wordpress has a plugin that automatic ally generates these "incoming search terms".

I ask is this a legitimate plugin or will this harm my blog? I assume it generally will as I can't see this being much use for the audience, rather it would be 100% for trying to lure in search engines.