For one of our sites we are considering restructuring the urls.
This is about a Greek site and we are toying between the following options:
a) English URLS
e.g. www.domain.com/cars
b) Greek URLs
e.g. www.domain.com/αυτοκίνητα
c) "Greeklish" URLs (Greek words spelled with latin characters)
Normally we would imagine option b is the best since it would reinforce the main and most relevant keyword that is already present within the page content.
We see many people search in google using greeklish (e.g. they are lazy to switch the keyboard locale all the time). Since we would also like to capture this part of the SE traffic but cannot obviously write in "greeklish" within our main page content maybe option c is a good compromise?