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I've done a fair of research to try to find the answer to this, but different people seem to give very different opinions, and none of the info I could find is recent! I'm working with a company that produces a range of industrial products that fit into 6 main categories, within this categories, there are types of products and the products themselves. Prior to my involvement most of the content was added to the product pages and very little was added to the overall category page. The structure works like this: Electronic devices > type of device > products The 'type of device' category could be something like a switch, but within that category are 3/4 different switch types...leaving me with 11 or 12 primary keyword/phrases to aim for as each switch is searched for in more than one way. Should I try to rank for all of those terms using that one category page? Or should I change the structure to something like: Electronic devices > type of device > sub-category/specific variation of device > product This would mean creating a page for each variation to have a more accute focus for a small number of phrases..but it also means I've added another step between the home page and the products. Any advice is welcome! I'm worried I'm overthinking it!

I've just started working on a website that has generated lots (100s) of broken internal links. Essentially specific pages have been removed over time and nobody has been keeping an eye on what internal links might have been affected. Most of these are internal links that are embedded in content which hasn't been updated following the page's deletion. What's my best way to approach fixing these broken links? My plan is currently to redirect where appropriate (from a specific service page that doesn't exist to the overall service category maybe?) but there are lots of pages that don't have a similar or equivalent page. I presume I'll need to go through the content removing the links or replacing them where possible. My example is a specific staff member who no longer works there and is linked to from a category page, should i be redirecting from the old staff member and updating the anchor text, or just straight up replacing the whole thing to link to the right person? In most cases, these pages don't rank and I can't think of many that have any external websites linking to them. I'm over thinking all of this? Please help! 🙂

How does/can Google read the plus and ampersand symbols? For instance if I optimise a webpage for 'black & white football' and another page for 'black + white football' would there be any difference in ranking position? Does Google take notice of such symbols or will it only pick up on the keywords 'black white football'?

It seems that the new Google SERPs have a shorter page title character length? From what I can gather they are 60 characters in length. Does this mean we all need to now optimise our page titles to 60 characters? Has anyone else noticed this and made any changes to page title lengths?