Reducing the spam score of a website is important for improving its reputation and search engine rankings. Here are some tips to reduce the spam score of a website:
Remove or disavow bad backlinks: Backlinks from low-quality or spammy websites can increase your spam score. Use tools like Google Search Console and Ahrefs to identify and remove these bad backlinks.
Monitor user-generated content: User-generated content like comments and forums can be a breeding ground for spam. Use spam filters and moderation tools to keep the spam in check.
Improve website security: Malware and hacking attacks can increase your spam score. Use strong passwords, update software regularly, and use a website security service like Sucuri.
Avoid keyword stuffing: Keyword stuffing is when you use too many keywords in your content. This can make your content look spammy. Use keywords naturally and focus on creating quality content.
Follow best practices for email marketing: If you're using email marketing, make sure you're following best practices like getting permission to send emails and including an unsubscribe option.
Improve website design and usability: A poorly designed website or one that is difficult to navigate can increase your bounce rate and spam score. Make sure your website is easy to use and looks professional.
By following these tips, you can reduce the spam score of your website and improve its overall reputation and search engine rankings.
I also apply same steps on a site and now the site are rank on first page of google search.
check out this Textcounting.com.