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The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?

So, I have a website, and I have a few pages in directories, and the rest are normal with extensions (i.e. example.com/blah.html instead of example.com/blah/) Now, the directory page isnt ranking yet for a targeting keyword (although I am still in the process of link building to the page w/ anchor text), however, could it be because it is the odd man out being one of the only pages within a directory? Also, I would really like to move all my pages into directories, however some of the internal pages are ranking really well and I do not want to lose that once switching. Has anyone has experiences with using 301s to redirect so sub directories without loosing rankings?

My sitemap includes www.example.com and www.example.com/index.html, they are both the same page, will this have any negative effects, or can I remove the www.example.com/index.html?