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Hi,

Should the front page target a mixture of the most important keywords for the whole site (on page optimization)
Or should we choose 1 or a few that are extra important/natural and optimize for this?
Each important keyword already has it´s own dedicated page (single keyword optimized)
...so either way the front page would "compete" against another internal page on a specific keyword, but maybe that´s the wrong way of looking at this?
Almost all external backlinks are pointing to the front page so I guess that´s the real strength of the front page but it does not provide in depth good value for a specific keyword.

Thanks!/Anders

Thank you!

Yes, that´s how I like to see it too.I was just a little worried that the high increase of "exact anchor links" could disturb google

/Anders

Hi,

We are updating a site and creating new separate pages for each coworker (app. 50 coworkers). Each page will include picture, short description, cv and also a subtitle/"keyword list" called: "areas of expertise".

Each keyword (area of expertise) has it´s own in depth page on the subject, would it be wise to anchor text -link these? or is this something that is likely to be picked up by google as spam?

Thanks!
/Anders

Thank you Jake!

I appreciate your input and do see your point but since the links are completely optional and the linked page at our site basically serves as further explanation on the subject and what the sign/badge stands for…also after watching this https://moz.com/blog/weird-crazy-myths-about-link-building-in-seo-you-should-probably-ignore-whiteboard-friday

I can’t help but thinking it would be overly cautious to explicitly tell customers to use nofollow

/Anders

Thank you Jake!

So, do you mean that the js script should generate a personalized badge/image with a link to a page that has personalized info, on our site?
We have 6 different badges/signs to give out to clients for fulfilling different services...and I thought preferably with a link to it´s corresponding in depth page at our site.
Or would you not recommend using any standard dofollowlinks links at all?

/Anders

Thank you Martijn!

/Anders

Hi,

Would you say that based only on the "folder structure" that "somedomain.com/focus-keyword" has better conditions to rank well than "otherdomain.com/general-keyword/focus-keyword" ?

Using Yoast SEO for WordPress when creating automatic XML sitemaps, URLS with subfolders seems to be getting lower priority.

Thanks!

Thank you Sean and Vijay!

I agree with your advice

Thank you Chris!

Yes, I think it would make sense include the old brand name for some time.

"I can't imagine that it would do any harm so long as you do not change your new title tags also. This might become confusing in terms of branding for SEO."

...Not sure how you mean here? It´s a completely redesigned site

Hi,

We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here.

This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site?

Thanks!