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Asking to replace links to https:// will definitely be beneficial. Some of the link juice will be lost in the 301 redirect, so without the redirect, you will receive the full benefit of the original link. Hope this helps. Links from directories are more difficult to change, some don't even support https:// url links. Otherwise, you should get on fine.

Google takes into account that the two sites are related. Receiving a link to your site is receiving a vote in Google's eyes. Hence, if the two sites are related, the vote holds less weight than a link from a separate domain. Think of it like a baker voting for their own bread at a cooking competition. The judge (in this case Google) will take the relationship into account.

So yes, it does make a significant difference. I think less juice is passed, but I am unsure on this, Google may have some other way of discounting the link. None the less, the link still holds value. Hope this helps.

Using bold, underline and italic is fine. As long as there is a purpose, you will not be penalised. Remember the golden rule, be natural. If it is necessary to underline a keyword, then do so, but don't do it just to optimise that keyword..

Three brief points:

1. Identify the keywords you want to rank for and get them in titles, text body, etc. Avoid stuffing. When browsing your site, I struggle to see any keywords that I might use if I wanted to search for a product like yours.
2. Increase the amount of content on your website. As it stands, your website contains too little content. What's there looks good and appealing to read, however, not only does the searcher want more, but so does google. If you have a content rich site that is fresh and updated, google will begin to like you a lot more.
3. Get started on a bit of offsite optimisation. I notice you have quite a low domain authority and few external backlinks. Start getting yourself listed on directories that are relevant to you, is a great way to start. Do a bit of research on backlink building.

Neat looking site, though. Best of luck and I trust this helps.

Have you paid for links or used an SEO agency recently? If so, this could be a likely cause. Never pay for links and only use an SEO agency that is reputable and honest, otherwise, scenarios like the one you have mentioned do occur. There are sadly some rogues out there that will do most things for a bit of cash.

Also, I would remove the links in question. If you can't, at least disavow them. Good luck!

Having your content duplicated on other sites is never going to be too healthy, and is likely affecting your ranking. High DA sites like amazon and ebay will be regularly crawled meaning your content will be recognised more on those sites.

Good solution would be to write different descriptions for use on sites other than your own. Time consuming but worth it in the long run.

Sounds like your on-page optimisation is good. However, your site lacks content. There is very little information on it at all. Add some more text body to your homepage and you will almost certainly rise in the rankings. Create some pages with information for your site visitors. A few more back links won't go amiss either. Good luck!

Personally, I think readers of content written in the first person are less likely to trust and like what is being conveyed. A person or company that talks about themselves is much less credible than that person or company being talked about by someone else. Show your clients examples of first-person writing vs. third-person writing and see which they prefer. As you say, client is boss.

The only instance I can think of is where the search request is extremely niche or refined, in this case a search term could be 'pasco county personal injury lawyer'. Could possibly rank if the searcher is from pasco county and searches for an injury lawyer.

Also, the link on the page refers to a content-rich page that is relevant to the page you point out. Google may rank the page based on what is on the linked to page as it is the only indicator, aside from the title, of what the page is about.

All new domains start with a new DA and PA. You will need to wait for the content to be recognised by google again. Reverting back to the old domain would help, and google isn't awfully keen on 301's, but if you want to establish a new brand then you will maybe have to just stick with it. Start buliding some links to your new domain. That will give it a decent leg up and will help google to recognise your new domain quicker.

Defunct would be a good way to describe Pagerank. Once a ranking signal but now no more. Domain Authority is a good way to measure your ability to rank. However, SEO's law of mystery means that no indicator will apply accurately in every circumstance.

In theory, they should have no impact. However, I do think that seeing the ad and then seeing the link in the organic results as well makes a searcher feel more compelled to click. My traffic increase coincided with Adwords budget increase too. I'd been doing some SEO work before though and I'd like to think it was more that. Will be interesting to see how others have got on.

When building links, what would you say is more valuable in boosting your google rankings when you, for example, are currently on pages 2 and 3 for keywords, have a DA of 18, and have a few relevant links from niche directories etc...?

1 irrelevant linking root domain with a DA of 80 **or **8 relevant linking root domains with a DA of 10 each.

There is no right answer (I think :-)), but I would like to see how different people view relevancy, and quantity vs. quality.

Also, would you answer differently for a site that is well established (DA= 30-40) with a number of both relevant, irrelevant, high DA, and low DA linking domains.

Discuss please

Good post Dmitrii. This recent article on YouMoz covers off 301 redirects nicely...

https://moz.com/ugc/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand.

Hope it helps

From experience, product page titles provide a ranking boost to the category page. They tell Google what the category is about, and are a good place to include keywords. In a category where there are loads of products, be wary of keyword stuffing.

Thanks for the speedy response. This confirms what I thought.

When working with similar products, creating completely unique content is nigh on impossible. However, you can find different ways to write descriptions. Use synonyms of words and structure sentences slightly different. It requires time but is well worth it when you start to see the results.

My biggest tip to you is to analyse competitors content. See who's performing well in the rankings and see how they've created their content. Take the best and make it better. Good luck.

Oh well. Guess it's worth the wait!

One other point, try including preview descriptions for products that appear on category pages. These are an additional way of including key words on the category page that does not detract from the product. Bullet points work well, they're are clear and neat.