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ajfried

@ajfried

Joined Last Online Location Chicago, IL

Job Title: Director of Innovation

Company: Five Blocks

Digital Highrise

Favorite Thing about SEO
The beloved Industry People!

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Is Google Judging You Based on a Template?

1/21/2016 Is there another factor at work affecting your rankings? In this post, Aaron Friedman presents the idea that Google may be segmenting search results by industry and type of content, and offers up the results from three case studies and provides advice for how to work within the confines of a template you don't fully control.

Has Google Gone Too Far with the Bias Toward Its Own Content?

5/20/2015 Has Google crossed the line from playing favorites to being downright deceitful? The way the search giant is handling some images in the Knowledge Graph certainly makes it a fair question.

Storytelling Through Data: A New Inbound Marketing & SEO Report Structure

1/8/2014 No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.

Aaron is the Director of Innovation at Five Blocks, a brand and reputation marketing agency, where his role is to develop new processes driven by research and technology in order to improve the company’s services and offerings. He oversees and is responsible for the proprietary reputation monitoring dashboard, which is currently in development. Additionally. he plays a major role in business development and company branding by contributing thought leadership. His experience spans from global agencies to small startups.

Find Friedman writing about digital marketing and the relationship between search & social here and on Search Engine Land in his monthly search and social column. You can also find Aaron speaking at SMX, PubCon and other conferences around the country. Follow his adventures on Twitter @AaronFriedman