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It seems as though week to week ranking monitoring can be very volatile, and comparing over the course of a month only takes into account the absolute change and not whether the rank has been jumping up and down in the 3 weeks between.

What is a good method (Moz tool or not) for tracking a true change in average rank?

Hi All,

I've been working for a website/publisher that produces good content and has been around for a long time but has recently been burdened by a high level of repetitious production, and a high volume in general with pages that don't gather as much traffic as desired.

One such fear of mine is that every piece published doesn't have any links pointing to when it is published outside of the homepage or syndicated referrals. They do however have a lot (perhaps too many) outbound internal links away from it.

Would it be a good practice, especially for new content that has a longer shelf life, to go back to older content and place links pointing to the new one? I would hope this would boost traffic via internal recircultion and Page Authority, with the added benefits of anchor text boosts.