Welcome to the Q&A Forum

I'm planning to begin contributing to several different media outlets and blogs on the net, and hoping that I can get some decent placements for me and a few of my colleagues. Looking specifically at legit media outlets and corporate blogs with a structured and considered editorial process where we can contribute thought leadership pieces. In light of all of the Google algorithm changes surrounding guest blogging, I am curious if this would be viewed as legit editorial placements, or as guest posts that would either carry no weight or be penalized? Secondly, what are the considerations and value of including a high quality in-article link back to our site vs. a byline link, or both. Does anyone have any data or experience with this? Thanks in advance!  Andrew and wondering if anyone has any experience or insights

Hi fellow Mozzers!  Our marketing agency (based near SF) has partnered with 3 individuals in NYC, LA, and Seattle.  I would like reflect our expansion on our site and local listings, but want to make sure we're on the up and up, since it's not a traditional brick-and-mortar expansion.  Many people have used similar tactics in a black-hat way, so just want to make sure we don't get grouped in there.  Is pursuing local listings in advisable in this case? In the Field/Home Offices - What is the best practice for listing a location in the field with home office - but no official B&M office? Business Centers - How does Google treat business centers where we have a part-time presence?  (We legitimately use, can receive mail/phone calls, have an office share allocation, and host meetings in their boardroom.) Local Numbers and Addresses - Will a local phone number forwarding to our main HQ work?  We'd prefer to filter all of our calls through our HQ since we have the infrastructure there. Other Considerations - Other than setting up our address and phone numbers on our site and major listings, is there anything else that should be top priority or concern? Thanks for your help here!  Andrew

Hello, fellow Mozzers!  Been racking my brain. Thanks for your help on this one! I am in the process of putting together several microsites for our marketing agency.  The sites feature similar theme and design elements, but are focused on delivering a customized industry-specific visitor experience with unique navigation, brand messaging, services, case studies, etc. I am struggling with whether I should host as entirely separate websites, as subdomains of the parent site, or as separate WP installs in subfolders of the main domain. I have been leaning toward the sub-folder option to share domain authority and keep our SEO efforts consolidated.  But I am also concerned that the microsite "home pages" will underperform as sub-folder pages, versus being an actual home page of a unique domain or sub-domain. Is this a six-of-one or half-dozen of the other situation, or are there some important considerations I'm missing here? Thank you for your help here!

I am working on launching a few industry specific sub-brands for our marketing agency and am trying to figure out the best way to deliver a tailored user experience using subfolders instead of subdomains, if this is indeed the best option... Since I am trying to provide separate experiences, I looking at housing microsites in sub-folders - say /technology or /medical.  Each with its own navigation, home page, and industry specific content/blog/portfolio.  A couple things I am considering: Will my microsite "home pages" and site pages rank as well in a sub-folder versus if they were actually the primary pages on their own sub-domain? Will separate Wordpress and theme installs and separate primary navigations have any affect on SEO if they are in sub-folders of the same site? Thanks in advance for any input.  I really appreciate it!