I have a retail client with some 200 plus retail locations around the U.S. In light of this I am wondering about the best way for them to be practicing SEO with regards to social and multiple locations. Moz Local recommends listings with services/sites like Yelp, Yellow Pages, Acxiom, Foursquare, Facebook, etc, but what is best to do when one has many locations? Should there be a listing in these services for each retail location? Do they stick to 1 of each social sites but have a listing for each store in each online business directory? What about Google +, which seems to play an increasing role?
Thanks