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I'm trying to research keywords using Google's Keyword Tool.  After looking at results, I have the following questions: 1.  Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)?  Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results.  This leads me to believe that Google see's all of them as one keyword.  ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts.  On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590).  Can anyone explain this?

There's a lot of information floating around about best practices for ranking on Google Local, but not much information about ranking on Yelp.  I wanted to see if anyone has suggestions about ranking for Yelp or if you can point me towards some information that would be great.

Adobe's new website builder "Adobe Muse" has a reputation for creating terrible code.  I want to know if anyone has experience with the software and what your opinion is on just how bad the code really is for SEO. I'm currently using "Weebly", which is a similar, but more basic website building software.  My results for SEO have been going well using that software, however it's limited in terms of building an aesthetically pleasing website design. On the other hand, you can build gorgeous websites with Adobe Muse, but I don't want to use it if it's going to prevent me from ranking.  What are your thoughts?