Hello!
I have a multi language site in German and English. The site ranked well for the brand name and for German keywords. But after switching to a contend delivery network and changing the language detection method from browser language to IP location the site had indexing and ranking problems. Also in SERP the English homepage is shown for German keywords. On the other hand the language detection method is more accurate now.
Current setup:
The languages are separated via a folder structure for the languages: www.site.com/**en **and www.site.com/de. If the users IP is in Germany he is redirected via 302 from .com to .com/de. The rest of the world is redirected via 302 to .com/en. So the root www.site.com/ doesn't exist but has the most of the backlinks.
Each folder has one sitemap under /de/sitemap.xml and /en/sitemap.xml. Each site and the root (.com, .com/de, .com/en) was added to WMT (no geo targeting) and the sitemaps were added (on the root domain both sitemaps and on the language specific sites just one). The sitemaps have no hreflang tag.
Each page has an hreflang tag in the header pointing to itself and the alternate language. hreflang="x-default" is not set anywhere. Also on each page is a link to change language.
Goals:
From an SEO point of view we primarily target German speaking people. But a lot of international people (US, South America, Europe) search for our brand name so we want to serve them the English site. Therefore we want to:
- Get all the link juice when someone links to www.site.com to the German site
- Show Germans the German site in SERP and all others the English one
- Still serve the language automatically based on the location
Do you have any idea how to achieve this? I think our main problem is that we want to push the German site the most but still serve the English site for most people (and therefore the Google Bot). Also does submitting the same sitemap twice (on the domain site and folders) do any harm?
Any help oder links to ressources are greatly appreciated. I read a ton of articles but they are mostly for the case that english is the default language.
Thanks for you help Moz community!
Alex