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Hi Dirk,
Thank you for your response. The US team has implemented the hreflang tags at the homepage level but not at the product and internal page level for the reasons you mention. The UK team however HAS implemented hreflang tags across all their pages and is designating the "brandname.com/en-gb/" site as the x-default AND the alternate for general EN language.
Curious to know your thoughts on this approach and how you would implement.
Thanks,
Alex
Hi!
My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/.
The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation.
We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results.
The UK website wants to be the default destination for all international traffic.
My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain?
This is how we are currently handling it:
"en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" />