There are Many Factors Like Title, Layout, Speed, Linking But it should b good on-page SEO because some time website does rank only from on-page SEO you Must check Moz post.
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Posts made by AlexSmithh
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RE: OnPage SEO
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RE: How i can increase my page authority?
You need to Make more do-follow backlinks to your home page in order to increase your PA. Then you have to make more Backlinks on Hight authority sites. try to download Top 1000 sites then try to make links on that you will get result Fast.
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RE: Should you 'noindex' Checkout Pages?
if you are thinking about a no-indexing checkout page I think yes i think you should do a no index check out page.