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Hi Tom

This is my domain (I’ve shortened using bitly):

https://bit.ly/2GuM393

This is one of the main category pages: https://bit.ly/2RSWmZL

I’m planning to keep URL structure the same, and keep the sub-categories still.  The only change would be that you see a list of products (which you can filter) rather than the current main category page.

I appreciate any thoughts that you might have! I can email you my email address if you like?

Thanks so much

With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still).  These main category pages are very standard and don't link to any informational content, such as buyers guides, etc.

What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach.

I can see the benefit from a user perspective, i.e. less clicks to reach products.

What's the pros/cons from an SEO point of view, please?  Could the potential duplication of content be an issue?

For context, we have about 2,000 products and website is on Magento 2.

With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still).  These main category pages are very standard and don't link to any informational content, such as buyers guides, etc.

What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach.

I can see the benefit from a user perspective, i.e. less clicks to reach products.

What's the pros/cons from an SEO point of view, please?  Could the potential duplication of content be an issue?

For context, we have about 2,000 products and website is on Magento 2.