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Hi irvingw,

Could you give me some pointers on how we could better optimise http://www.allseasonshire.eu/boilers/ for the term boiler hire?

Thanks in advance,

Ryan

Hi David,

Awesome response, cheers.

The .co.uk domain is 4 years old and the .com domain is 1 year old according to a who.is lookup.

Couldn't agree more about the backlinks. I've only been with the company for about 4 months and when I joined the backlink profile was in an atrocious state thanks to them participating in a lot of link schemes. Due to them having been burnt before the MD has been reluctant to earn any more links. I've managed to bring him round to attempting white hat methods so will be pursuing that going forward.

Thanks for the info about the URLs, we are aware of the issue and are currently in the process of trying to improve it.

Interesting point about conversion based meta descriptions too, had never thought about using them that way.

Our site used to create a page per location but that got us reamed by Google pretty quickly. Having a 'locations served' list somewhere could maybe be an idea though.

Thanks again David,

Ryan

Hi Ronald,

Thanks for your reply. The page we're trying to rank for boiler hire is actually http://www.allseasonshire.eu/boilers/.

• there is no boiler hire in the URL - **we are aware of this and are looking into a way to re-write some of our URLs, particularly our product ones as they are painfully non-descript **
• The H1 should be "boiler hire". - the h1 is 'Temporary and Emergency Boiler Hire & Rental'
• The page does not have enough content (minimum 300 words at least) - The word count for this page sits around 1000
• Keyword combination "boiler hire" is not found (enough) in the content - The keyword 'boiler hire' is found 11 times in the text. Do people feel this could be too many?
• Keyword combination "boiler hire" is not found in the 1st part of the content - **it's found 3 times within the first paragraph **
• You have no external links on this page - Moz says we have 7 linking root domains and 1, 973 total links (we have also had trouble with a very poor link profile and I am still in the process of cleaning it up, a lot of those links are site wide footers from partner sites) Could this be the cause?
• Its not a top link in your navigation - **it is a top link in our navigation (you can access it by clicking 'Boilers' in the navigation bar) **

With all this in mind are there any other recommendations you would make based on the page we are trying to rank?

Thanks,

Ryan

Hi Ruben,

Thanks for your reply. I hadn't even thought about whether the .eu domain could be having an effect so it's good to get a different view point.

I just did an incognito search in Google FR, Google DE and Google ES for the term 'boiler hire' and they rank 4th (for the .com domain) and 6th (for the .co.uk domain) across the board. We actually fair worse in all of the above search engines than we do on Google UK.

In answer to your question though I can't think of any instances where I've seen a .eu domain outrank a .co.uk domain in the UK. Has anyone else ever encountered this?

Thanks,

Ryan

Hi Nishadha,

Thanks for your response. The keyword is boiler hire. Do you really think alone would be enough?

Hello all,

My colleague and I have been doing a lot of work to optimise our companies site (www.allseasonshire.eu/). The project is still massively work in progress. While we've been analysing the SERPs for KW's we're trying to rank for we've noticed two sites that are outranking us and we can't work out why.

The sites in question are www(dot)nationwide-boilerhire(dot)co(dot)uk & and www(dot)nationwideboilerhire(dot)com. They're both very small sites, with hardly any content and basically zero external links pointing to them. When we compare the root domains in OSE our site comes out on top on every single competitive metric as well, most of them by a long shot.

I'm just wondering if anyone can help shed some light on why these two sites would be appearing so high in SERPs and why they would be outranking us? Any input anyone has is greatly appreciated.

Thanks,

Ryan

Edit: Keyword in question is 'boiler hire'. Thanks for your answer Nishadha, would that alone really be enough though?

Hi Ruben,

Thanks for your reply. I hadn't even thought about whether the .eu domain could be having an effect so it's good to get a different view point.

I just did an incognito search in Google FR, Google DE and Google ES for the term 'boiler hire' and they rank 4th (for the .com domain) and 6th (for the .co.uk domain) across the board. We actually fair worse in all of the above search engines than we do on Google UK.

In answer to your question though I can't think of any instances where I've seen a .eu domain outrank a .co.uk domain in the UK. Has anyone else ever encountered this?

Thanks,

Ryan