Hi,
I write the blog for an e-commerce site that sells swimwear www.allwetbeachwear.com. The blog is currently a blogger blog that lives off the domain. I have always thought that having a blogger blog for the site looked unprofessional yet might be good for SEO since google owns blogger. However recently we are making SEO improvements and want to create more internal links to keep up with our competitors. I am thinking an on-site blog might be good for SEO.
What do you recommend for the best SEO results for our site?
-keeping on blog hosted on blogger
-creating a new blog on our e-commerce platform
-hosting the blogger blog on a subdomain of our ecommerce site
Thanks!