Hi all,
We are currently working on implementing structured data to our webshop, for SEO and for google shopping.
We sell stones, pebbles, gravel etc. (to be used in gardens).We offer each product in different sized bags. Customers can buy 20KG minibags, 250KG minibags, 500KG midibags, 1500KG bigbags and bulk quantities (ranging from 3000KG up to 35000KG).
For example, we sell Black Beach Pebbles in the bags as described as above (+ the bulk quantities). We have a product page for these Black Beach Pebbles and on that product page customers can choose the desired bag or desired bulk quantity. For google shopping, visitors land on these productpages. A while back that caused a problem; the landing page contained different prices so sometimes google could not match the prices on the landing page with the prices in our productfeed (because of course, each bag has a different price). So, besides SEO, another reason for us to implement structured data. I have two questions regarding the implementation.
1. For the landing page as described above, the idea now is to mark 1 product with different offers (an offer for each bag + an offer for the bulk quantities). This raises a problem regarding the bulk quantities; the price of the bulk quantity depends on the chosen quantity (customers can pick the desired bulk quantity using a dropdown) on the productpage. How should we markup the price? The idea know is to markup 1 product with different offers for each bag and 1 aggregate offer for the bulk quantities (and using the lowest price, so the price for the smallest bulk quantity). So, for the Black Beach pebbles:
Product = Black beach Pebbles
Offer (= 20KG minibag)
Price = ...
Offer (= 250KG minibag)
Price = ...
Offer (= 500KG midibag)
Price = ...
Offer (= 1500KG bigbag)
Price = ...
AggregateOffer (= Bulk quantities)
Lowprice = ...
Is combining Offer and AggregateOffer within 1 product the right solution?
2. For the 1500KG Bigbags and bulk quantities we have separate landing pages (because people specifically search for bigbags and bulk quantities). So those landing pages are dedicated to bigbags / bulk quantities. How should we mark up those pages? Should we for example just do this:
On the page for te bigbag:
Product = Black Beach Pebbles 1500KG bigbag
Offer (=Black Beach Pebbles 1500KG bigbag)
Price =....
and on the page for the bulk quantities:
Product = Black Beach Pebbles bulk quantities
AggregateOffer (=Black Beach Pebbles bulk quantities)
Lowprice=......
Could that cause any confusion for google, because on the productpage with all the available bags, the bigbag is an offer for the product 'Beach Pebbles Black'. And on the second page it is a product on its own.
Thanks in advance!
Best!