Awesome, thanks for the encouragement Todd. That's what I've been thinking too, that heavy PR online and offline is what we need to push us up there. Just didn't know if someone had had this type of experience and came out on top.
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American.Made
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RE: Ranking over someone else who has your branded domain name
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RE: Ranking over someone else who has your branded domain name
Thanks John, that's very helpful. Technical audit has been done and we are working on blogger outreach and creating great original content. For our site, the PA is 35 and the DA is 24.3. For their site, PA is 50.1 and the DA is 40.1. We've got a bit of an uphill battle, but the good news is that they are not doing much so I'm hoping we can catch up & pass them. Thanks for the encouragement!
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Ranking over someone else who has your branded domain name
Hello!
I have a client who has been in business for a long time, but was very late to the game online. As a result, the branded domain for his business (for explanation purposes I'll call it "Houston Tan"*) was already taken when he decided he needed a website, however it was not being used.
He approached the company that owned "houstontan.com" and they refused to sell it to him. Not only that, they turned around and opened a company and developed the website using his trademarked company name as one word instead of two, "HoustonTan."
It was brought to court and the judge determined that since they created a new name by combining the two words, there was nothing that he could do.
Still having to create a website for his company, he chose the domain "HoustonSunTan.com." Not sure who was advising him on that one. So now he has a domain name with only a partial match to his company name.
As you would imagine, when you search Houston Tan, HoustonTan.com is number 1, 2 & 3, and HoustonSunTan.com is #4.
My question is, do you think it is even possible for his company to overtake the top spot of Google? Or have you ever come across a situation like this and if so what worked for you?
FYI:
Even though it says Houston, the company is a global company in over 500 cities (with one 800 number unfortunately), so local SEO strategies wouldn't necessarily apply.
*Names are made up to protect both parties
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