Welcome to the Q&A Forum

I honestly can't thank all of you enough. THANK YOU for your insight. Jason, you've confirmed that I'm doing the right thing and that I need to just take a deep breath and break it into manageable chunks. Love the editorial calendar, and I will absolutely be implementing that today.

What a fantastic community SEOMoz is! Thank you!

Hello! New pro member here that's very excited yet overwhelmed about working with a large e-commerce site for photo gear. I've already read the SEOMoz beginner's guide, but we have about 4k products online, and I've been researching and researching  but am feeling more confused than ever on where to start.

It seems that most SEO help articles I read are based around optimizing a couple of keywords for a site that provides a general service, but where do you begin when you have 4k products?

I've been trying to start with the products that get the most traffic and least conversions. But even then it's overwhelming--which keywords do I choose? And with products like Polaroid film where we have several similar products--how do I know which keyword to use for each product page?

This is a hugely broad question, but ANY advice on where to start would be so insanely appreciated. I'm a one-woman show completely new to this world. I can't wrap my head around optimizing certain product pages, and keyword research is even more baffling.

Any articles you've found helpful? Or advice? I'm floundering!