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I redesigned two websites last year www.studiowest.com and www.tracsd.com and didn't suffer any drop in rankings. About a month ago we redesigned again but this time merged the two sites into one, www.studiowest.com. All was well and we were #1 ranked for "recording studio san diego" UNTIL today. (Suddenly we are off the front page at #12. We are still in the 3 pack from my view.) I'm trying to figure out what happened. We did 301 redirects. Could I have been penalized? I'm trying to work on my Google Business pages, there were too many, maybe that affected it? What's the best way to check if I'm penalized or otherwise figure out what happened?

I can see the use of Moz Local for businesses for the general public, like a restaurant. But is it useful for a more specialized business like a recording studio? The studio ranks high on Google already for our city (usually #1 but some days #2). It's not like people are driving around and grab their phone to look up an emergency recording studio stop. Is it useful?

What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?

I know that SEO uses H1 and H2 mainly and there should only be one H1 and there can be multiple H2 tags. But the site I’m reviewing generally has no H1 on a page and multiple H2 tags. The Page Title reflects the title of the page, so maybe this is okay as is? They have the styling down just so, so I don’t want to make them change it if it’s okay.