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I would like to track how keywords rank across blog.website.com and www.website.com without setting up separate campaigns for each. We don't care if the blog, or the main site rank, we just want something to rank and therefore want to track both sites  in 1 campaign. Is there a way to do this without setting up a separate campaign for the subdomain and the main site?

It's become a common refrain that social media is critical to SEO. Taking this literally, I have been examining the impact of social media on specific pages and topical areas within my site. Specifically, I am looking at pages and content areas that we promote and link to via social media and I am seeing zero correlation to SEO success. Social media is not impacting my rankings at all. And we have a sizable social footprint. Has anyone else done this type of analysis and seen different results?

Hi, I am researching SEO plug ins for Wordpress - WordpressSEO by Yoast and All-In-One SEO Pack - and I have a question about implementation: In general, what is the impact these plug ins have on blogs with a large archives? Will they make any changes to old posts that may break incoming links or require me to go back and make edits to each of the old posts? Also, the main thing I want to do is allow for custom total tags. Is there another way to get this functionality? Or should I stick with a plug in because of all the other SEO benefits? Thanks

My understanding of duplicate content is that if two pages are identical, Google selects one for it's results... I have a client that is literally sharing content real-time with a partner...the page content is identical for both sites, and if you update one page, teh otehr is updated automatically. Obviously this is a clear cut case for canonical link tags, but I'm cuious about something: Both sites seem to show up in search results but for different keywords...I would think one domain would simply win out over the other, but Google seems to show both sites in results. Any idea why? Also, could this duplicate content issue be hurting visibility for both sites? In other words, can I expect a boost in rankings with the canonical tags in place? Or will rankings remain the same?

I am working on optimizing a page that utilizes a template that generates an excessive amount of code - 4 to 5 times what I am seeing with competitor pages. The entire site seems to have this problem and we have, according to webmaster tools a a medium to slow load time. In general, given the content and teh strength of the domain, I think this page should be performing better. I think the  entire site should be performing better. Would it be worth it to replace the template I am using and replace it with a more lightweight page design? I would obviously keep the content and the url the same. Typically I want to try everything I can to improve rankings, but this change would take some time, so I don;t want to rush into it. Looking for some answers based on experience, not general best practices. Thanks

I understand the growing importance fo content freshness, but I have some questions about how to incorporate content freshness components into an existing SEO strategy: Here are some specific questions I would love some help with: If I have a specific "product or services" page that is properly optimized, and getting a decent amount of traffic, would I benefit from updating/modifying the content on a routine basis to improve rankings? In general, should I be considering an occasional re-fresh of content on my site even if I don;t necessarily have anything new to say? For my homepage, if I am pulling in headlines from various news and events sections within my own site, and those sections are updated pretty frequently, is my homepage going to be viewed as fresh when the site gets re-crawled? In other words, is updating my homepage via rss feeds that pull from content areas from within my site keeping my homepage "fresh"? Thanks!

I am working on a project to build a microsite of sorts that will represent a joint program between two large organizations with established web presences and strong domains. Each of the organizations has dedicated sections on their sites speaking to the program, but the leadership has decided the joint program deserves it's own site with dedicated content. The two larger sites perform very well for SEO, and I don't necessarily want to jeopordize thir rankings by delivering content that competes directly with them. So I am doing some keyword research to find some opportunities that will alllow me to use the new site to target keywords not yet being captialized by the larger sites. My grand scheme is to have the three sites targeting the broadest array of keywords possible, thus maximizing exposure and avoiding competition. Here is the rub: the content between the three sites will be different but very similar, and there will be plenty of cross linking, especially from the existing sites to the new site, as we grow the brand of the joint program. I'm curious to here some expert opinions on what the puitfalls of the strategy are and what are some of the things I can do to avoid falling in the black hat category - I recognize that proliferating sites around a single topic and cross linking them is black hat. The organizations simply want to build a brand around a joint program and we are striggling to do that without a dedicated website.