It's for a followed link. If I don't pay, then they don't add any link at all (or simply don't publish the article at all).
Posts made by AndJH
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RE: Online press coverage: publications asking for fee to add backlink. Should I pay?posted in Link Building
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RE: Online press coverage: publications asking for fee to add backlink. Should I pay?posted in Link Building
Thanks Ryan. Yes, the impression I get is that they either add a do-follow link for a fee, or it's no link at all.
So I guess a sensible approach might be to simply look at each publication's domain score and the content they publish and make a judgement about whether they look/feel legitimate rather than them looking like they are just in it for selling links?
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Online press coverage: publications asking for fee to add backlink. Should I pay?posted in Link Building
For the last few years I've been gaining steady backlinks for my clients by producing online press releases for them (e.g. publishing results of a survey they commissioned, or their expert opinion on recent news, etc). The online coverage included a backlink naturally or by me just asking the publication nicely. But recently I'm finding that publications are asking for a fee to publish the article (with a link) or they will publish the article for free, but will add a link for a fee. Note: these publications aren't link-building-sites, they're good DA sites such as https://www.femalefirst.co.uk/ and https://www.moneymagpie.com/ (MOZ DAs of 80 and 56 respectively). The fees are around $200 each.
The clients can afford to pay for this type of coverage, but is there a risk in these cases with Google?