Dear Community,
I am seeking your expert advice on this situation:
We have these assets as a starting point:
- a long-existing and well-linked Corporate Website (CW) with good metrics,
- a Brand Website (BW) with low/medium metrics,
- and some Brand Competitor (BC) websites with very similar metrics to BW.
We will launch a new version of BW very soon with a well SEOd structure and copy (the old one was not SEOd at all) which I hope itself will bring SERP advantages.
My dilemma emerged after checking the domain level values of our Corporate Website:
- CW / BW / BCs
- Domain Authority: 48 / 28 / 24-27
- Domain mozRank: 4.79 / 3.15 / 2.6-3.25
- Domain mozTrust: 4.73 / 2.79 / 2.47-3.06
My understanding is that based on seoMoz consensus domain level values give about 1/4th of the total pie. Based on these what do you think I should to win over competitors rankings?
- Should I keep running the service under BW (in an neighborhood with nearly identically valued competitors)
- Should I redirect BW to a sub-folder of the Corporate Website? (e.g.www.corporate.com/brand) with 301 redirects and enjoy the advantages of the much better domain values
- Alternatively, I could also build valuable and keyword-optimized content under our CW linking back to our BW.
My understanding is that Option 1 has the least advantages among the three. Option 2 and 3 compete with the following advantages:
- Option 2: We could quickly rank higher as domain values elevate us from the mediocre BW and BC values (offsetting a little loss on 301 redirects)
- Option 3 would allow us to occuppy more positions for the important keywords on SERPs thus attract more "deep-browsing" visitors (and possibly BW could also get some advantages by receiving links from CW)
Which direction would you proceed from here?
Cheers,
Andrew
