Driving multi channel conversion - that's the key. How? In a diverse multi channel environment each revenue stream is different so identifying that "tweak", that change for the better that often seems insignificant can reap rewards.

This can be website usability enhancements maximizing CRO, SEO coordination and keeping up with "Google" to ensure Organic Visits and Revenue keep flowing, converting PPC by multiples of spend through Campaign granulation, maximizing inventory availability to boost visibility on 3rd party channels, managing and liaising with Affiliate channels to boost sales, coordinating Customer Services via all media to enhance the overall customer experience (and be a Retail Week Customer Service Finalist 2016 and IRUK Top 50), through to the last mile delivery experience by courier communication and end to end visibility.

Streamline all this into an efficient working practice to maximize ROI and margin, liaising with progressive like minded people in Digital Marketing - then you've got it cracked! Oh, yes, this is what I do!