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Thank you. THANK YOU!

Thanks.

Thanks.

Any advice on the following greatly appreciated:

1. How to get multiple subdomain data into 1 Google Analytics profile?

2. Can we get multiple subdomain data into Google Webmaster Tools (and if so how?) or do we need to set GWT up per subdomain?

A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?

I think its possible but its also heck of a generalisation and given the considerable extra $'s available by findng and fixing even the smallest of possible technical issues e.g. optimising page load for IE (perhaps IE renders javascript or images slower?) im keen to try and find out.

Hi,

Ive been evaluating conversion rates by operating system and by browser for a client. Ive picked up significant and somewhat disturbing trends.

As you'd expect the bulk of traffic is coming from a Windows/Internet Explorer combination. This is unfortunately one of the worst combinations (Windows/Firefox & Windows/Safari did worse. Chrome/Windows was significantly the best combination with Windows).

Windows also performs much worse than Mac. E.g. Windows/Firefox performs worse than Mac/Firefox. Overall conversion rate for Mac is 7.07% compared to 5.69% Windows. This is based on hundreds of thousands of visits and equates to tens of thousands of dollars difference in revenue.

Generally later versions of browsers perform better on both main operating systems e.g IE 9.0 converts at 6.33% compared to 8.0 at 5.80% on Windows and Firefox 4.01 on the Mac converts at 7.57% compared to 3.6.16 at 6.54% (although this dataset is smaller than Windows/IE).

Page load speeds (recorded in the clients analytics) are significantly faster on Mac than Windows (as expected really).

Being Windows/IE and specifically Windows IE8 represents the bulk of traffic should we be addressing this? Will any optimisation negatively affect better performing Mac/Browser combinations? Understanding that Mac users equate to 'better' converting visitors - what else could be done there?

Anyone have thoughts or experience on optimising pages for improved conversion rates via IE and Windows?

Thanks in advance,

Andy