Welcome to the Q&A Forum

Hi everyone, We have a page on our website which is optimised for "London to Amsterdam trains" and "Any Dutch station" (a particular fare type). It's one of the best performing pages in terms of organic SEO. However the fare is being discontinued so the information is now redundant... what should we do? It's an old blog post so it's dated but it will be frustrating for people to get to it through a search engine and then realise that it's old information. Should we create a new page and optimise it for the same keywords or will this be detrimental? Should we update the original page or add a note that links to a new page? Confused as to the best way forward... Thanks Nila

Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila

I'm using Google Webmaster (alongside other tools) to understand how Google is indexing my site. One of the tools is "Content Keywords", where it lists keywords that Google sees as significant for your site. The keywords shown are generally fine, but when I click on an individual word, I am often seeing our sitemap as one of the "Top URLs" that the keyword is found on (our sitemap is at system/sitemap1.xml.gz) - is this OK? Obviously I don't want to add the sitemap URL to robots.txt, but I also want to ensure that 'real' user-focused pages (e.g. our homepage) appear higher in the "Top URLs" list for the keywords, as I'm assuming this is an indicator of how the site is performing in search. Any help appreciated!