Hello everyone!
Ive recently taken on a client that has a fairly large plumbing company. We're doing okay so far at almost number 10 on the local search for plumbers on google.
Our #1 competitor however.. has an interesting backlink profile that I simply cannot understand. They are linked and yes, the links are followed, from a bunch of comics? Heres an example of one of their links.
http://endlessorigami.com/comic/modern-day-fight-club-2/
moz reports that the link text says "Brooklyn Plumbing" .. Where are the links on these pages? I don't see a single link... how is this even related to a plumbing company? Im so puzzled, and it appears this is where the majority of the link juice is being passed to my competitor. There are at least 15 links that are just random comics..
Thank you everyone. I hope this isn't a silly question.