Welcome to the Q&A Forum

I have a few questions regarding keywords that we are wanting to optimize on our site. This may be a bit basic so if this had already been answered elsewhere let me know. Question 1: How many time can I refer to the one word on different pages on the site ? Is there any rules around this? In  theory  the keywords we are looking to include will be relevant to these pages. **Question 2: ** Should I use different variation of the key word or is the one variant fine? Question 3: Looking at the search terms people use from google analytics to get to our site, there is a lot of people using the phrase “sliding windows New Zealand.  Should I write this on the page exactly as “sliding doors New Zealand “ or is “sliding doors” fine? Its just that the former phrase doesn't really work with our communication. I look forward to your advice!

Hi we are in the process of redesigning a web site and I’m looking to ensure each of the pages are correctly optimized. I’m concerned that some of the pages do not allow for text or content . From an optimization perspective is there a general rule around the amount of text a page should have and the amount/ration of keywords they should contain? Any advice would be much appreciated.