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I've been intrigued recently by the penalty applied to a site we have just started working with. They were penalised back in summer last year as their previous link builder had built 60,000 links all with the same hard to get keyword anchor text....we're still sorting it out. My question now is that if the client pays for inclusion on some relevant sites, such as niche directories and those sites automatically produce 'follow' links, would the client be penalised if they link on their own company name? For example if they manufacture blue widgets and the anchor text on the link is 'ABC Manufacturing' rather than 'Blue Widgets' would Google see that as a reasonable link? I appreciate that if they linked back on the keyword anchor text 'Blue Widgets' it would be wrong but I'm seeking clarification on using the company name. Any thoughts?

We've gained a customer who has a lot of backlinks from www.dmegs.com and I was wondering, given Google's recent deindexing of directories, if anyone had a view on this one, good or bad?