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On an large ecommerce site the main navigation links to URLs that include a legacy parameter. The parameter doesn’t actually seem to do anything to change content - it doesn’t narrow or specify content, nor does it currently track sessions. We’ve set the canonical for these URLs to be without the parameter. (We did this when we started seeing that Google was stripping out the parameter in the majority of SERP results themselves.) We’re trying to best strategize on how to set the parameters in WMT (search console). Our options are to set to: 1. No: Doesn’t affect page content’ - and then the Crawl field in WMT is auto-set to ‘Representative URL’. (Note, that it's unclear what ‘Representative URL’ is defined as. Google’s documentation suggests that a representative URL is a canonical URL, and we've specifically set canonicals to be without the parameter so does this contradict? ) OR 2. ‘Yes: Changes, reorders, or narrows page content’ And then it’s a question of how to instruct Googlebot to crawl these pages: 'Let Googlebot decide' OR 'No URLs'. The fundamental issue is whether the parameter settings are an index signal or crawl signal. Google documents them as crawl signals, but if we instruct Google not to crawl our navigation how will it find and pass equity to the canonical URLs? Thoughts? Posted by Susan Schwartz, Kahena Digital staff member

Hi Moz community,_**[Posting for one of our staff members 🙂 ] **_One of our clients has difficulty attracting a national and international market potentially due to their brand name including a geo-location modifier. We believe that it may be a combination of search engine algorithms incorrectly assuming that the brand is location specific as well as human users perceiving this. I can't reveal the brand but a similar example may be "Houston Cheese-makers". This company wants to attract national and international customers and not be restricted to just Houston. It appears that both search engines and human users are understanding the brand to be limited just to Houston. The client does not want to re-brand. The brand also has a Google Plus Local entity verified against their headquarters location in Houston. We have considered the following tasks to help alleviate this restriction: Changing site messaging to include modifiers such as "national", "USA" and "international" (title-tags, meta-descriptions, on-page text etc). Including a testimonial page that has testimonials from multiple international locations (eg "Joe Blogs from Sydney, Australia says..."). Changing the title tag format site-wide from "page-name | Houston Cheese-makers" to an abbreviated version such as "page-name | HCM" or "page-name | H Cheese-makers". Schema tags - is there any specific tags that can send a signal about the global presence of the brand? What other techniques can help alleviate this problem? Is the Google Plus Local page potentially hampering this as well? Has anyone had a similar experience and can shed some light?Thanks so much!