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I have looked at that but will look again. Thank you!

First of all I'd like to sincerely thank you Laura for helping me I really appreciate it. It is a new website it's only been in existence for about 2 months. I've been trying to learn more about backlinks and I think that's where I'm very confused in addition to working on the other things.

I will definitely look into the non vs www URLs and make sure internal links and otherwise are pointed to the www version.

I will also look into the sitemap. Although odd, bcs I just have www.newageawakeninggifts.com/sitemap.xml submitted for my map. I wonder if SSL can impact the map?

I will also get rid of the ad as I see what you mean.

I am constantly working on the product pages! And, on the seo in its entirety. I'm really trying to do this stuff as I go without having to hire someone. So I greatly appreciate you.

Thank you so much for your response, and I do want to learn, I think I have just gotten myself confused.  Is it too broad of a question to simply ask someone to possibly take a look at my site, who has some knowledge, to see if they can see if I am on the right track or things look good from the outside looking in?  My site, is newageawakeninggifts.com.

I am at a loss and believe I have myself so twisted with what to do, with SEO or more specifically ranking, keywords, and backlinks, that I don't even know where to go from here or what to do next.  I use one tool, it tells me I have crawl errors, I use another it says I don't.  I don't really understand keywords anymore or how they're associated with your page other than simply being on it.  I could have swore I got some backlinks, but show none.  Sigh.  I just need help.  Anyone out there down to help a fellow teammate?  I have a computer science degree, whoda thunk, but this website stuff and how to optimize it just has me confused.  I have all these trial memberships to Moz and Ahrefs, but couldn't tell you how to use them or what exactly they'll do for me.