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Daniel - you are right. I am so glad I posted this! I hadn't a clue!

Really! Wow, my developer will be in for a shock. I assume they are focusing on their enterprise edition? Is there no more open source carts out there that are good?

I considered Wordpress (it's my blog platform), but oh, the vulnerabilities! I have heard that it is the one of the best with regard to SEO. We have about 1000 SKU's, and are constantly adding and discontinuing items. Need a lot of flexibility in design and functionality - that's where I think Wordpress carts were falling short. We need lots of promotional pricing options, loyalty program, giftcard management, etc. Need a template-based system that allows us to add landing pages and content pages when ever we need them.

Thanks, Daniel. And just when I thought my decision was made about the platform! Is that your only complaint about Magento? It seems as though Magento was the most popular choice with regard to an SEO-freindly platform. Is there one you think is better that is open source?

Thanks, Robert. That's a great suggestion to manage errant URL's and minimize lost rank due to improper redirects. I am a new user of Screaming Frog as well, and really need to take full advantage of it.

Yep, I get all of that. I've experienced page rank siphoning, blatant misuse of my brand name, not to mention a lot of frustration with the big guys that somehow garner traffic for stuff they don't even have! So I guess you helped me answer that question!

I'm in the process of preparing my company's ecommerce site for a redesign - largely to move to a responsive design and improve issues with UI and some much-needed features. This is a very small ecommerce business (Less than $300K annually), and we have settled on Magento Community Edition for our platform. We understand it to be very "SEO" friendly,  and its similar to our current platform - it gives us a lot of flexibility in design, and it appears scalable.

While I am aware of our current sites shortcomings (from an SEO standpoint), I was wondering if I should employ an SEO person/company to do a pre/post redesign audit. I looked at the MOZ checklist, and ran my site through Hubspot and WooRanks free tools, and am aware of what they are reporting as SEO items to be fixed.

As I am so small, I was wondering if an SEO audit in addition to what I already know might be overkill? Any thoughts/suggestions are welcome.

Thanks, Paddy. Got it!

Thanks! I'm a newbie, and should know better than to explore a new tool after a long day at work!

I'm a new member of Moz, and am trying to understand why I am seeing my sites URL's in my Inbound Link results in Open Site Explorer. There are quite a few, and they are all product category URL's that are generated by my stores database. This is not happening with .html URL's. Any thoughts?

I'm in the process of preparing my company's ecommerce site for a redesign - largely to move to a responsive design and improve issues with UI and some much-needed features. This is a very small ecommerce business (Less than $300K annually), and we have settled on Magento Community Edition for our platform. We understand it to be very "SEO" friendly,  and its similar to our current platform - it gives us a lot of flexibility in design, and it appears scalable.

While I am aware of our current sites shortcomings (from an SEO standpoint), I was wondering if I should employ an SEO person/company to do a pre/post redesign audit. I looked at the MOZ checklist, and ran my site through Hubspot and WooRanks free tools, and am aware of what they are reporting as SEO items to be fixed.

As I am so small, I was wondering if an SEO audit in addition to what I already know might be overkill? Any thoughts/suggestions are welcome.

Yep, I get all of that. I've experienced page rank siphoning, blatant misuse of my brand name, not to mention a lot of frustration with the big guys that somehow garner traffic for stuff they don't even have! So I guess you helped me answer that question!

Thanks, Robert. That's a great suggestion to manage errant URL's and minimize lost rank due to improper redirects. I am a new user of Screaming Frog as well, and really need to take full advantage of it.

Thanks, Daniel. And just when I thought my decision was made about the platform! Is that your only complaint about Magento? It seems as though Magento was the most popular choice with regard to an SEO-freindly platform. Is there one you think is better that is open source?