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I'm in the process of preparing my company's ecommerce site for a redesign - largely to move to a responsive design and improve issues with UI and some much-needed features. This is a very small ecommerce business (Less than $300K annually), and we have settled on Magento Community Edition for our platform. We understand it to be very "SEO" friendly,  and its similar to our current platform - it gives us a lot of flexibility in design, and it appears scalable.

While I am aware of our current sites shortcomings (from an SEO standpoint), I was wondering if I should employ an SEO person/company to do a pre/post redesign audit. I looked at the MOZ checklist, and ran my site through Hubspot and WooRanks free tools, and am aware of what they are reporting as SEO items to be fixed.

As I am so small, I was wondering if an SEO audit in addition to what I already know might be overkill? Any thoughts/suggestions are welcome.

Yep, I get all of that. I've experienced page rank siphoning, blatant misuse of my brand name, not to mention a lot of frustration with the big guys that somehow garner traffic for stuff they don't even have! So I guess you helped me answer that question!

Thanks, Robert. That's a great suggestion to manage errant URL's and minimize lost rank due to improper redirects. I am a new user of Screaming Frog as well, and really need to take full advantage of it.

Thanks, Daniel. And just when I thought my decision was made about the platform! Is that your only complaint about Magento? It seems as though Magento was the most popular choice with regard to an SEO-freindly platform. Is there one you think is better that is open source?