Welcome to the Q&A Forum

Thank you Jane! I am so happy to have received two responses and also relieved to know I am advising my client correctly, with support from you and Casey Markee.  It has been less than 2 months since they changed this domain.  I asked Casey if the dentist goes back to the branded domain how it will effect SE and whether or not we should "redirect" the PMD. Your thoughts on this would be appreciated also.

Again, thank you!

Thank you so much for your response! You have no idea how helpful this is to me!  Yes, the domain was recently changed for SEO ranking and/or geographic benefits; and this is not a law firm.  This is a dentist.  It was advised by Jane Copland to go back to the branded domain (which I am inclined to agree).  If the dentist changes back to the branded domain, will this confuse SE? And, do we dare "redirect" the PMD?

Thank you, in advance, for any advice you have.

I have a client who changed from a Branded Domain (301 redirected this domain) to a Partial Match Domain, using the city in the domain for rich keyword. I take care of their Social Media platforms (i.e., Facebook, Google+, Twitter, etc.). These social networks used the Branded Domain (with the company name in the domain) for years, now the new web designer is asking that we change Username and Domain to the new Partial Match Domain, which is very "generic" not mentioning the company name. I am reluctant to change for branding mention purposes. Does anyone have any advice?