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Hello Mozzers, I have a noob question for which I have not been able to find a clear answer on the internet. When a client asks you how much would I have to spend on FB ads to get 100,000 fans how do you go about making a "media plan". I can understand you can calculate clicks using your budget and CPC but fans? Also, ad impressions on Facebook? FB doesn't even give that metric anymore on its default ad dashboard where you have campaign reach, social reach, CTR etc. So if a client wants 1Million Facebook Ad Impressions (I know, I know), how do you tell them how much its going to cost them. In a nutshell, clients want to know how much they should be spending to get x number of fans and impressions and vice versa, how many fans and impressions will $XXX get them. So how does one go about making a media plan for Facebook advertising, what do you include in it and well, anything else that I should know? Thank you, Rishad.

I'm talking about Scheduling Tweets Scheduling FB Updates I'm sure I'll be pointed to some good resources for the above but what I really need is a tool that allows me to sort out queries/complains/requests that I would need to pass on to my client. Something that lets me tag a comment and gathers it with complete data like user name, time, comment etc. Does something like this exist?! Similarly, something that allows you to filter words that should be treated as spam. Also, suggestions on what other "brainless" tasks of SMM should be/can be automated would be appreciated. Regards, Edit: No responses as yet! Whats up Mozzers?

A number of my websites created on WP are displaying duplicate home pages with these types of urls. http://www.example.com/page/10/ http://www.example.com/page/11/ http://www.example.com/page/12/ I found these duplicates using the site:search command. Basically, put in any number and the Home Page opens. With the above mentioned url structure. Any idea on why they are created, how they can be stopped and what kind of an impact they would have in terms of SEO and the penalty that comes with duplicate content.

Consider a scenario where a website has a considerably higher no. of back links than its competitors along with a greater Domain Authority, Mozrank etc. The only thing missing is keyword targeting. In such a case, rather than trying to build new links with keyword rich anchor text, wouldn't it be better to first focusing on changing the anchor text of the links that are already pointing to the website? How much impact would this have on its rankings? If the gap in back links, and the "value" of the back links is far greater than its competitors wouldn't this in itself help to change things around drastically?