Hi everyone,

OK I've been looking at the Google adwords keyword tool and it's thrown some of my On-page SEO into question (everything said here are examples, I haven't used any real life terms or figures).

Lets say my page is about "Green Apples", let's say the keyword tool shows that the singular version "Green Apple" gets more searches (as an example).

Should I optimize for the singular or the plural?

Also lets say my title tag for that page is "Green Apples | Apples Galore UK" would Google/SEOmoz count that as an optimisation for the singular "Green Apple" or do the search engines take the title literally and don't differenciate between singular and plurals?

Thanks in advance everyone!

Regards,

Ash