We have a client that has 3 websites. They sell aftermarket vehicle accessories, dog boxes, running boards etc. All 3 sites are new and we started the SEO and Social Media campaign when the sites were launched back at the beginning of November. The client is starting to get leery of our work because they have not had many sales. They are in highly competitive industries, brand new websites, and new social media platforms.
One of my strong suits is not wording things in a manner that the client understands.
I guess basically what I am asking is if anyone can point me to a paragraph or two that easily explains that the results (new clients) from SEO on new websites can take some time and some bullet points to go along with it. We do have metrics showing the increase in unique visitors to the site, increased social media activity etc but what the customer sees are the low sales numbers.