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Keri,

Thank you for the reply. I looked at all three links and they all are insighful.

Hi seomoz,

This is not quite a SEO issue, but I have a feeling you may be able help.

English is a second language to me and copywriting is not my favorite sport. So, I've decided to find a copywriter. But have no clue how to look for one.

I have hired ton of programmers, designers, and other technical resources in the past. People that have concrete skills - programmer where I could say do X, Y & Z and I can check if X, Y & Z were done - are no problem for me to hire. It still takes a long time, but that's not an issue.

I know I want the copywriter to write in certain style (style of seomoz.org, woot.com or  doubleyourdating.com). How do you define writing like that? Can writing like that can be defined? And put into requirements? Do you need 'customer avatar' or 'marketing voice' document or something similar? How do I find a kick ass copywriter?

Optimisticly hoping there is a better answer than just 'test bulkload of them'!

Thank you,
Your big fan!