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Is there any definitive answer to when page authority can change? I'm trying to see if it's a trackable metric but not sure since (I believe) it's something that takes time. Is there any article/reference that speaks to the fact that the page authority can take time to change?

I do know that changes to the page, competitors pages and a multitude of factors go into the score, but I'm trying to see if there is a 'simple' answer for the timing of the scoring.

Thanks - super helpful. We are home builders so once a home sells there isn't pricing updated or anything since they are almost custom houses after they are sold. The traditional information that would be enticing for potential buyers/sellers in a neighborhood isn't on our site, unfortunately.

Yes - I think that would definitely be a way to go especially creating more link juice out of the sold listings. The related posts plugin idea is golden and I've been trying to think of spicing up the sidebar because as of now it's none existant. I will incorporate that part for sure.

I really like that idea - thanks! To build on that - do you think that it is ok to have them as orphan pages?

I am certainly ok with the URLs stating active and updating the listing to have information that the house has been sold, but I'd really like them to not be a part of any page unless someone has the link bookmarked or something. If it shows up in a Google search, that's fine too, but not just as a part of the site that anyone can navigate to.

Thoughts?

Hi,

I currently am doing digital marketing for a home builder. Here is one of our challenges: we build homes, create the page to sell them, details on the house are put up, Google crawls them, and then the house sells and I need to take it off the site. This is just creating a constant redirect process that I'm OK with but I'm just thinking I'd rather have Google not know they exist and delete them.

I have community pages and floor plan pages with evergreen content and a blog that's doing well. I'm OK with Google not seeing these pages, but I'd really like to know what others in the industry do and what Moz thinks is best. I have a working theory of creating 10-15 pages where I rotate the houses: house 1 is posted and once it sells replace site content with house 16 (assuming 15 pages already exist with 15 houses).

Reason - none of my listing pages have any page authority and it overall just makes the site un-authoritative. I know the domain authority is a different ranking factor, but I need the pages to be stronger or just not there. I'd love confirmation that that shouldn't be a concern for me as it seems to be one that I've inherited through years of SEO marketing paranoia.