Yeah... Thanks. You caught me being lazy with the CSS. Rather than create a separate class for that H2 and text, I opted for some in line CSS and never went in and updated the overall CSS. It's an older site done in Concrete5, which I build everything in, and it makes it too easy to cut those corners and that website has not had a design refresh in couple years. Regardless, it dominates its local sub-market online. Thanks for the continued info!
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barkingtuna
@barkingtuna
Job Title: Owner/Developer
Company: Barking Tuna Web Design & SEO
Website Description
Barking Tuna Web Design
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Latest posts made by barkingtuna
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RE: Is it better to stick with a generic LocalBusiness Schema Itemtype for a particular type of business or should you get more specific?
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RE: Is it better to stick with a generic LocalBusiness Schema Itemtype for a particular type of business or should you get more specific?
Thanks for validating that I'm on the right track. Local search is integral to self storage facilities because 90% of occupants live or work within a 5 mile radius and it's location/convenience based service. Everyone else continues to battle it out for the generic top level keywords in organic rankings that account for only 20% of conversions and mistakenly neglect local, sub-market specific keywords and indicators that drive the most relevant traffic likely to convert.
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Is it better to stick with a generic LocalBusiness Schema Itemtype for a particular type of business or should you get more specific?
Full disclosure... I don't know much about proper Schema Markup. I'm curious about how specific everyone gets when generating the markup for different types of businesses that service a local area and rely heavily on Local Maps listings.
For instance, I have a bunch of self-storage facility clients. Is it better to just keep it generic like any other Local Business? Here's 2 examples... which one is better:
<div id="search-area" itemid="facility" itemtype="http://schema.org/SelfStorage" itemscope=""> <a style="color: #ffffff" href="http://goo.gl/maps/SjmZ"> <span itemid="facility" itemtype="http://schema.org/SelfStorage" itemscope=""> <span itemprop="name">Elliot Kyrene Storage Solutionsspan>span><br>a>
<div itemtype="http://schema.org/PostalAddress" itemscope="" itemprop="address"> <a style="color: #ffffff" href="http://goo.gl/maps/SjmZ"> <span class="street-address" itemprop="streetAddress">543 W. Elliot Rdspan>
<br><span class="locality" itemprop="addressLocality">Tempespan>, <span class="region" title="Arizona" itemprop="addressRegion">AZspan>
<span class="postal-code" itemprop="postalCode">85284span><br> <span itemprop="telephone">480.940.0111span>
a>div>h3>div>Or is this better:
<div itemtype="http://schema.org/PostalAddress" itemscope="" itemprop="address"><h2><span itemprop="streetAddress">2636 W. Thunderbird Roadspan><span itemprop="addressLocality">Phoenixspan>, <span title="Arizona" itemprop="addressRegion">AZspan>
<span class="postalCode">85023span>|<span itemprop="telephone">602-863-0111span>
h2>
<span itemtype="http://schema.org/GeoCoordinates" itemscope="" itemprop="geo"> <meta content="33.611544" itemprop="latitude">
<meta content="-112.114374" itemprop="longitude">span>
div> -
RE: My landing pages just dropped to zero in webmaster tools
I'm glad the solution was simple. Sounds like a glitch that Google has had plenty of time to fix but doesn't intend to any time soon. The suggestion of an automatic notation is logical and reasonable.
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RE: How is Google's algorithm evolving in terms of DA vs PA value?
Did you try the "Panguin Tool" and did give you any insight?
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RE: My landing pages just dropped to zero in webmaster tools
Check out this tool and see if there are any corresponding Panda or Penguin updates that hit you.
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RE: How is Google's algorithm evolving in terms of DA vs PA value?
I recently found a tool called the "Panguin Tool - by Baracuda Digital" which syncs with your Google Analytics accounts and simultaneously displays every major Google algorithm update since January 2012. What's great about it is that you can very easily see traffic variances as they relate to updates. When you scroll over an update, a short summary of the key points of the update are listed and you can get a better idea of how it potentially impacted your site.
This doesn't directly answer your question, but it may give you insight if there are any discrepancies in your traffic that relate to a tracked update.
Best posts made by barkingtuna
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RE: My landing pages just dropped to zero in webmaster tools
Check out this tool and see if there are any corresponding Panda or Penguin updates that hit you.
-
RE: Is it better to stick with a generic LocalBusiness Schema Itemtype for a particular type of business or should you get more specific?
Thanks for validating that I'm on the right track. Local search is integral to self storage facilities because 90% of occupants live or work within a 5 mile radius and it's location/convenience based service. Everyone else continues to battle it out for the generic top level keywords in organic rankings that account for only 20% of conversions and mistakenly neglect local, sub-market specific keywords and indicators that drive the most relevant traffic likely to convert.
James has a Radio/Television/Film degree from the College of Communications at TCU. He began his career in 2000 by partnering with the prominent national television post production company Mad River Post, and opened the Dallas division. After 4 years of post-producing national television commercials, he exited the partnership and moved to Phoenix, AZ. Shortly after, he began another career path in Self-Storage as a real estate sales & leasing agent at The Rudel Company, Inc.
James recognized an unfilled niche in the self-storage industry and used his self-storage operations experience to establish himself in the Arizona market as a local web design and development resource for operators and the Arizona Self Storage Association. Currently the Chair of the Technology Committee for AZSA, he helped guide the development committee for AZSA’s auction listing website and will be updating the association’s website and integrating a new Content Management System this summer in an effort to help AZSA become more efficient in its communications and more informative.
James’ web development company, Barking Tuna, specializes in small business websites predominantly those that operate in defined markets and sub-markets and he offers, among other things, services in web design, web development, marketing material production, and search engine optimization for self-storage facilities. He recently co-developed and launched www.findselfstorageauctions.com with Richard Marmor (AZSA Legislative Chair and Board Member), which is based on the same concept as the AZSA Auction website.
Contact James Appleton at Barking Tuna Web Design: james@barkingtuna.com | O: 602-266-5662 | M: 602-616-6531
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