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Full disclosure... I don't know much about proper Schema Markup. I'm curious about how specific everyone gets when generating the markup for different types of businesses that service a local area and rely heavily on Local Maps listings. For instance, I have a bunch of self-storage facility clients. Is it better to just keep it generic like any other Local Business? Here's 2 examples... which one is better: <div id="search-area" itemid="facility" itemtype="http://schema.org/SelfStorage" itemscope=""> <a style="color: #ffffff" href="http://goo.gl/maps/SjmZ"> <span itemid="facility" itemtype="http://schema.org/SelfStorage" itemscope=""> <span itemprop="name">Elliot Kyrene Storage Solutionsspan>span><br>a>
<div itemtype="http://schema.org/PostalAddress" itemscope="" itemprop="address"> <a style="color: #ffffff" href="http://goo.gl/maps/SjmZ"> <span class="street-address" itemprop="streetAddress">543 W. Elliot Rdspan>
<br><span class="locality" itemprop="addressLocality">Tempespan>, <span class="region" title="Arizona" itemprop="addressRegion">AZspan>
<span class="postal-code" itemprop="postalCode">85284span><br> <span itemprop="telephone">480.940.0111span>
a>div>h3>div> Or is this better: <div itemtype="http://schema.org/PostalAddress" itemscope="" itemprop="address"><h2><span itemprop="streetAddress">2636 W. Thunderbird Roadspan><span itemprop="addressLocality">Phoenixspan>, <span title="Arizona" itemprop="addressRegion">AZspan>
<span class="postalCode">85023span>|<span itemprop="telephone">602-863-0111span>
h2>
<span itemtype="http://schema.org/GeoCoordinates" itemscope="" itemprop="geo"> <meta content="33.611544" itemprop="latitude">
<meta content="-112.114374" itemprop="longitude">span>
div>