Hi Moz Community,

I've recently decided to start a project where I gather 1,000 great examples of something that's searched for often, and am thinking that posting it to a Tumblr site like the following website did could be a great way to pass link equity back to my main site (with a little "site by [my site]" somewhere in the header or footer).

While I was super pumped about this idea today, and have now gathered almost 500 of my examples (mentioned above), I am not seeing link equity passed from this site, even on the non-redirected links here:

http://gothamlogos.tumblr.com/

Anyone have any experience with projects like this? I've checked read the Moz Tumblr and SEO article from a few years ago, which makes it seem like this should be an SEO "win"... But using the Moz Pro account tools, I'm not seeing any of these non-redirect links (ordinary links) giving any value to anyone on this example site.

Thanks so much in advance,

Zack

Hi there,

In Google Search Console, are you aware that there is a "Clear Cached URL" option in Removals, that allows one to "Keep URL(s) in Google Search results, just clear current snippet and cached version until the next crawl."? Here is more information, just in case it's helpful:

https://support.google.com/webmasters/answer/9689846#clear_cache_request (You may already be aware of this)

While I don't know for sure, I would merit a guess that a previous title and meta description are displaying on these pages, and Google needs to know to refresh them. (Even if that guess is not correct, this may resolve the issue, actually.)

Does this help at all?

Best,
Zack

To expand on this issue, I'll include a few screen grabs taken just now.

One shows the very high domain authority from the example Tumblr site I referenced. (http://gothamlogos.tumblr.com/)

The other shows the snippet of code that links (outside of posts and image posts) to the sponsor site (http://underconsideration.com/), which -doesn't- have a "Tumblr redirect", and -doesn't- have a nofollow.

With these two screen shots, I became pretty excited at the thought of doing something very similar. However, heading into our Moz Prop account, I'm not seeing this Tumblr site passing any link juice to the sponsor site. (In fact, it's nowhere to be found at all in the Moz Pro reporting. See attached "Inbound Link Report" for underconsideration.com.)

Still holding out for anyone with this experience with this specific scenario before I mark this as "answered".

Greatly appreciated,
Zack

4-27-17-high-da.PNG 4-27-17-ordinary-link.PNG 4-27-17-report-with-no-tumblr-found.PNG

Hi snjaoieiw,

To get a detailed answer from Moz staff on what DA is, you might consider searching the Q&A forum.

In short, though, it is a Moz metric (not a Google or Bing metric) that takes into consideration the number (and quality) of backlinks your website has. That said, have you been working on building up high quality backlinks?

-Zack

While Andy's response was helpful, I'm still hoping to hear from a couple people with specific experience in regards to using Tumblr for linkbuilding (good or bad). Keeping this question marked "unanswered" till then.

Hi MarkJerry,

In addition to Ibrahim_Khan's response, DA can also decrease when competitors' DA increases. That is also something to take into consideration.

Best of luck.

Zack