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Hi everyone: we all know the term 'Bounce Rate'. I'd like to think i have a good idea of what BR is....but some things are not really clear to me. Time to call in the experts. Question #1: What EXACTLY will stop Google from considering the visit as a bounce? As discussed not too long ago in this topic https://moz.com/community/q/will-this-fix-my-bounce-rate
Ruben wrote: "..what it basically means is that someone clicks on your SERP, and then clicks back to google? But, it doesn't matter if they spent 10 minutes on your page or 10 seconds" Jessica Conflitti wrote a reply in which she basically said that it might be a good idea to have visitors click to a different page OR a PDF-file. That's where my confusion has been for some time now: Clicking on a PDF-document, an image in the page that opens with Fancybox, a link to a different domain? Or can it only be a different URL on the same domain? The way i would expect it to be:
Pages contain the GA-tracking code. So am i right by thinking that Google needs to have the same GA-tracking code to be loaded twice? Because only at that point will they have two datapoints. And only then will they be able to tell that the visitor hasn't left. By clicking a PDF-document - as described by Jessica - you wouldn't load the GA-code twice. So I would expect that clicking a PDF does not make a difference for the BR. Don't get me wrong: i like the article but it is this detail that throws me off. IF Google can read or capture these clicks, what other elements can be used to reduce bounce rate? Clicking on a YouTube-video embedded in the page? I'm asking this because i want to get this right. Question #2: how much weight does BR have on Time on Page, Engagement, etc? We know Google is taking a lot of things into consideration when calculating the value of a URL or domain. So how much should we care for BR if we know the Time on Page is good and a large percentage of people are frequently returning? How about your experiences or knowledge on that? Really looking forward to your replies and help on clearing this topic for me. And perhaps some other readers as well! Bas