Latest posts made by bcaples
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What is the best markup for testimonials?
These are testimonials that our staff have collected themselves, so I'm unsure about using a block quote and citing a source, since these testimonials are original content, not references from another website.
I just need to place the quote, the author's name, and, in some cases, the author's city. Any recommendations?
posted in Web Design
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404 Errors For Pages That Never Existed
I'm seeing a lot of 404 errors with slugs related to cryptocurrency (not my website's industry at all). We've never created pages remotely similar, but I see a lot of 404 errors with keywords like "bitcoin" and "litecoin". Any recommendations on what to do about this? Another keyword is "yelz".
It usually presents like .../yelz/-ripper-vs-steller/ or .../bitcoin-vs-litecoin/. I don't really even have the time to fix all the legitimate 404 errors, let alone these mysterious requests. Any advice is appreciated.
posted in White Hat / Black Hat SEO
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Are there any downsides to using a canonical tag temporarily?
I'm working on redesigning our website. One of the content types has a main archive page (/success-stories) containing all of the success stories (written by graduates of our program). Because we plan to have success stories for other people (non-graduates), I'm using category hierarchies (/success-stories/graduates and success-stories/nonprofits, for example). It will go one level deeper to organize graduates by graduation year (/success-stories/graduates/%year%).
I think this will work out well. However, we won't have non-graduate success stories for a little while, probably at least a few weeks, which means that /success-stories and /.../graduates indices will contain the same content for a while.
So my question is this: Will it hurt to use a canonical tag that points to /success-stories/graduates as the authority until the main archive page contains more than just graduates? Or would it be better to use a 302 redirect from /success-stories to /.../graduates until more diverse content is added?
posted in Intermediate & Advanced SEO
Best posts made by bcaples
-
404 Errors For Pages That Never Existed
I'm seeing a lot of 404 errors with slugs related to cryptocurrency (not my website's industry at all). We've never created pages remotely similar, but I see a lot of 404 errors with keywords like "bitcoin" and "litecoin". Any recommendations on what to do about this? Another keyword is "yelz".
It usually presents like .../yelz/-ripper-vs-steller/ or .../bitcoin-vs-litecoin/. I don't really even have the time to fix all the legitimate 404 errors, let alone these mysterious requests. Any advice is appreciated.
posted in White Hat / Black Hat SEO
I am a digital designer and web developer with a background in content marketing. I work part-time as a Web Content Specialist for Mercy Multiplied, and the rest of my week is spent on my freelance web design business. I live in Nashville, TN with my lovely wife, Jackie.