@David_zil - thanks for the response. Population differences and differences in search behavior makes sense to me. Wondering if you know more about the different data collection methods? Can you clarify what this means?
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RE: U.S. Vs. Canada search volumeposted in Keyword Research
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U.S. Vs. Canada search volumeposted in Keyword Research
How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors?
For example, see the monthly volume for the keyword "Business resilience":
U.S. = 360
Canada = 6This seems like a huge difference!